ANALYSIS ON THE OPERATION AND SUPPLY CHAIN STRATEGY OF THE FASHION GOODS INDUSTRY UNDER NEW RETAIL
Author(s):
Qin Lv
Author Affiliation:
Sydney Institute of Language and Commerce, Shanghai University, Shanghai 200000, China
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Abstract
The footwear industry is a typical fashion industry. Multi-brand, niche, multi-category, small-volume and other consumer trends continue to affect the supply chain of the footwear industry. This paper first analyzes the supply chain of well-known footwear industry Crocs, the industry benchmark Zara, and then explores China’s well-known network red operation supply chain strategy in the past two years. Finally, taking Crocs as an example, the strategy of the future supply chain of the footwear industry is discussed.
KEYWORDS:
Fashion goods, Footwear industry, Supply chain strategy