ANALYSIS ON THE OPERATION AND SUPPLY CHAIN STRATEGY OF THE FASHION GOODS INDUSTRY UNDER NEW RETAIL

Author(s)

Qin Lv*

Author affiliation

Sydney Institute of Language and Commerce, Shanghai University, Shanghai 200000, China

Abstract

The footwear industry is a typical fashion industry. Multi-brand, niche, multi-category, small-volume and other consumer trends continue to affect the supply chain of the footwear industry. This paper first analyzes the supply chain of well-known footwear industry Crocs, the industry benchmark Zara, and then explores China’s well-known network red operation supply chain strategy in the past two years. Finally, taking Crocs as an example, the strategy of the future supply chain of the footwear industry is discussed.

Keywords

Fashion goods, Footwear industry, Supply chain strategy