Application of the Analytic Hierarchy Process for the Evaluation of Corporate-Nonprofit Collaborative Outcomes

Author(s)

Yangcheng Hu, Anmin Qiu*

Author affiliation

School of Business Administration, Nanchang Institute of Technology, Nanchang
330099, China.

Abstract

Cross-sector partnership is now growing to be an important way to solve complex social issues, as it combines complementary resources and capabilities of the collaborative partners. Whereas the evaluation of collaborative outcomes still has not been fully addressed. The purpose of this paper is to identify and prioritize the critical factors for corporate-nonprofit collaborative outcomes using analytic hierarchy process (AHP) approach. Results show that “direct and organizational effect” is the most critical factor. A case study was carried out to clarify how to apply the AHP method. This study contribute to extant research of cross-sector partnership by providing a comprehensive framework for the evaluation of corporate-nonprofit collaborative outcomes. Future research in different cultural background is required. Additionally, analytic network process (ANP) can be used to achieve a more accurate decision model.

Keywords

AHP; Corporate-nonprofit partnerships; Collaborative outcomes; Nonprofit organizations