EFFECT OF CUSTOMER SATISFACTION MEASURES ON A SUPPLY CHAIN
Hamed Fazlollahtabar1,3, Ermia Aghasi2, Anoosheh Aghasi4
1Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
2Department of Executive Management, Faculty of Human Sciences, University of Guilan, Rasht, Iran
3Niroogostar Energy Optimization Research Group, Tehran, Iran
4Industial Management Organization, Sari, Iran
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
This paper concerns with a survey study considering customer satisfaction requirements in a supply chain. The model analyzes the effective satisfaction measures of the customers on supply chain. The decisions made here help to determine the profit provider satisfaction measures. A case study illustrates the applicability of the proposed mathematical model.
Customer satisfaction; supply chain.