Author(s): Yujie Wang

Doi: 10.7508/aiem.03.2024.228.231

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Innovative media model must first be integrated with the new era of cultural communication, which is closely related to users. In today’s information and digitalization, media is no longer just a transmitter of information, but a bridge connecting users with culture, history, technology and even the future. Innovating the media model is to break the old framework and combine the content and users more closely with a new perspective and way, thus promoting the inheritance and development of culture. This paper aims to explore the core elements, challenges and future development of innovative media model in order to provide enlightenment for us to move towards a more prosperous and colorful new era of cultural communication.

KEYWORDS:
Innovating Media Mode; Cultural Communication; New Era